Malaysia has lots of such nondescript little "no name" stalls. These mon and pop type stalls don't do any branding. They don't even have the very basics of branding, like even a stall name. The stall signboard only says what they serve here. So, their marketing depends entirely on word of month which doesn't travel very far or very quickly. Fortunately, now everyone can help spread the word with social media.
I would have missed this excellent little stall if Jeffery, owner chef of Lemon Tree restaurants hadn't brought me here this morning.
Jeffery and his family come here often for breakfast because they live nearby, the environment here is nice, especially under those shady trees, and most importantly they enjoy the food here.
Their favourite is this little stall inside Yi Fon kopitiam (coffee shop) in Taman Daya.
Stall owner Lisa has been running her little stall for 14 years at this very same spot, ever since she left her croupier job on a cruise ship.
Jeffery ordered a series of his family favourites - all familiar comfort food :-D
黃酒面線 Rice Wine Egg Vermicelli in a tasty broth laced with pungent rice wine.
Lisa makes a mean sweet savoury pork, chicken and cabbage broth which she uses in all her cooking.
新加坡福建麵 Singapore Hokkien Mee - doesn't have the lard and crustacean savouriness of top Hokkien mee on the island, but a very nice plate of mee in it's own right (once we don't approach it with preconceived ideas).
爪哇面 a Chinese interpretation of Mee Jawa or Mee Rebus.
苦瓜米粉 Bitter Gourd Rice Vermicelli. Sweet savoury, no bitter taste at all.
炒米粉 Fried Rice Vermicelli.
炒飯 Fried Rice. The flavoursome rice grains were loose and well fried with lots of crispy anchovies.
炒河粉 Fried Hor Fun. Kway teow with a bit of wok hei smothered with a nice sweet savoury starchy sauce.
Special mention for Lisa's sambal chili. Lisa makes only small batches of this special fresh sambal chili. The spicy, sweet and savoury flavours are perfectly tuned. It's one of the best sambal chili that I have ever tasted. I mentioned to Jeffery a few times that Lisa's special sambal chili alone makes it worth a trip to her stall. (This is not the regular sambal chili. You got to ask Lisa for it.)
->> Everything from the soupy to the stir fried dishes all came out very well executed from Sally's stall. The sweet savoury flavours are well balanced and suited my taste buds. Prices are reasonable at around RM5-6 per serving. I agree wholeheartedly with Chef Jeffery that this is a great place for simple home style dishes, done very well. 簡單就是美.
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Restaurant name: (No Name Stall) at Restoran Yi Fon Kopitiam
Address: 74, Jalan Pinang 23, Taman Daya, 81100 Johor Bahru, Johor, Malaysia
GPS: 1.551631, 103.760502 / 1°33'05.9"N 103°45'37.8"E
Tel: +60 12-333 1613
Hours: Stall opens Tues to Sun 6:30 am to 1:00 pm (Lisa is off on Sun and Mon)
Date visited: 25 Feb 2016
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