During the last book signing at the UMLand Gallery (Anson House) in Singapore two weeks ago, we ran out of books before the scheduled closing time. We sincerely apologise for the inconvenience caused to friends who came for the session.
As promised, UMLand is supporting another "Find Dining with Johor Kaki" book signing.
Venue: UMLand Gallery
Address: Ground Floor, Anson House, Anson Road (opposite M Hotel | 5 minutes walk from Tanjong Pagar MRT station)
Time: 1pm to 3pm on 20 Nov 2016 (Sunday)
UMLand and MAGistrate (magazine) are my partners in this project.
It is through their generous support that we now have this Find Dining with Johor Kaki book in our hands. One hundred and fifty full colour pages, featuring 100 Johor hawkers and heritage food. Together, we worked on this book itself for one year - UMLand with MAGistrate have put in a lot of resources and hard work to make this book a reality.
When we started out, we hoped that this book will serve five key purposes ✋
First and foremost, this book is our humble tribute to all the hawkers of Johor. There are a few thousand hawkers in Johor toiling faceless, playing their important roles in the community.
If you look through the pages of this book, you will notice the faces of hawkers while we remain faceless. When MAGistrate (magazine) asked me for a photo of myself for use in this book, I suggested that we only use a caricature instead. And thus, MAGistrate's talented young team created the cartoon character in the book. We hope that this will keep the spotlight on hawkers and we stay in the background.
Second, we want the book to be useful. To be user focussed. So, we designed the book to be a pocketable and convenient guide to some of the best street food in Johor Bahru. Hence, it is quite small in size. So, we are limited to only 100 hawker stalls and just the bare essential facts in the book. But, as they say, 麻雀虽小,五脏齐全 a sparrow may be small it has everything in it's system - so, we made sure that everything the reader needs to locate a stall is in the book.
The MAGistrate team also came up with the good idea of QR codes so that readers can access the entire Johor Kaki blog with just a tap of the smartphone. The QR codes also lets the readers have the latest updates on the stalls.
With this book, we hope to grow the community of Johor food lovers. As we in Singapore are well aware, our heritage food hawkers are not being succeed by the new generation in sufficient numbers.
We respond to the trend from a demand and supply perspective. When we can grow the demand for heritage food, we believe that increase in supply will naturally follow. We hope that this guide will increase demand for heritage food, especially from among the younger generations.
We wanted the book to reflect the diversity of communities in Johor, hence the food covers a wide range of cuisines as Johor is a true melting pot of cultures. The book is bilingual in English and Chinese so more people can use it. Both Halal and non Halal eateries are featured.
This book is a gift to celebrate the gift of great food from Johor hawkers. Food that nourishes, satisfies, and comforts. Food that identifies communities and at the same time bonds various communities together.
This book is our token of appreciation for our street hawkers and you, supporters of Johor food. Hence, it is presented to you free of charge (and it is not for sale).
Now, may I wish you Happy Eating 😋
See you at Anson House in Singapore on 20 Nov at 1pm - 3pm,
Return to Johor Kaki homepage.